Our Story

From Physical Store
to Honest Online Guides

The real story behind Pines Nutrition.

I’ve spent nearly three decades in the health and nutrition industry, managing physical stores in Miami like All Natural Nutrition and Mass Nutrition before eventually opening my own store, Pines Nutrition. During that time, I spoke with thousands of customers and learned what actually works — and what’s just marketing hype.

Like many people, I walked into big box stores and gyms looking for honest advice about supplements — and instead got overwhelmed by hype, proprietary blends, and salespeople pushing whatever had the highest margin that month. That experience showed me exactly what people really need to know before spending their hard-earned money.

"I didn’t want to sell more supplements. I wanted to help people make better decisions."

Why I Moved Online

After running physical stores for several years, I realized something important: most people don’t have access to someone who’s actually studied the research and worked with real customers day after day.

That’s why I created Pines Nutrition — to bring that same honest, no-BS approach I used in my stores to everyone online. No affiliate pressure. No hype. Just clear, evidence-based information.

What Makes Us Different

Real Store Experience

I’ve helped thousands of customers in person. I know what questions people actually ask and what information they truly need.

No Affiliate Pressure

We only recommend what we genuinely believe in. Our recommendations aren’t influenced by commission rates.

Evidence-Based

Every claim is backed by research. We use phrases like “may support” and “research suggests” because that’s honest.

Beginner-Friendly

We explain things in plain English. No jargon. No gatekeeping. Just clear information.

Our Promise to You

Pines Nutrition exists for one reason: to help you make informed decisions about supplements without the noise.

Whether you’re just starting your wellness journey or you’ve been taking supplements for years, you’ll always get straight answers here.

If you value honest, no-hype information about supplements, you’re in the right place.

A Quick Note on Our Name

Pines Nutrition (pinesnutrition.net) is an independent supplement education website — not a professional trade association or a wheatgrass company. You may come across other organizations with a similar name, and we want to be upfront: we are not affiliated with PINES (Professionals in Nutrition for Exercise and Sport), a separate professional association for sports nutrition professionals at pinesnutrition.org, or with Pines International, Inc., known for wheatgrass.com. If you're looking for either of those, this isn't the site — but if you're looking for honest, evidence-based supplement information from someone who spent three decades behind the counter, you're in the right place.

Yannis Lopez

Founder, Pines Nutrition · Nutrition Industry Veteran

I started in health food stores in Miami in 1997 and spent nearly three decades in the nutrition industry — managing stores, running my own retail location, developing a supplement line, and speaking with thousands of customers about what actually works.

Pines Nutrition is the next chapter: taking everything I learned behind the counter and making it available to anyone who wants honest, research-backed information — without the sales pressure.

From Physical Storeto Honest Online Guides